I've been looking at how immersive design could help non-alcoholic and low-alcohol brands raise awareness as part of my honours project. I discovered a design medium that could help to engage the audience in a sea of content and enable them to immerse themselves and learn a bit about the brand through a series of surveys and interviews with industry professionals. Fungtn is the first adaptogenic alcohol-free beer range. Premium, alcohol-free craft beer traditionally brewed with adaptogenic, functional mushrooms. Users want to know more about how products affect their health and wellbeing, according to my findings. I created an AR experience for the chosen brand that operates entirely across social media channels and does not require the installation of any third-party software.
I'm thrilled that I was able to use Fungtn branding as an example of a non-alcoholic brand.
SOFTWARE
