Zaroz means 'a moment!' This particular moment sometimes determines the rest of our day. Having a morning coffee is when all our senses awaken. Zaroz is not just a coffee to be hastily consumed, nor should it be carried in a thermal cup and abandoned halfway through drinking. It's a celebration of the moment; your moment - every day.
The project aimed to design a modern logo and brand identity for a new coffee company. We decided to take a different approach and reconsidered what coffee means to users, and how they interact with it.
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SOFTWARE
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