Zaroz means "a moment!" This particular moment can sometimes determine the course of our day. Having a morning coffee is when all our senses awaken. Zaroz is not just a coffee to be hastily consumed, nor should it be carried in a thermal cup and abandoned halfway through. It is a celebration of the moment, your moment, every day.
The project aimed to design a modern logo and brand identity for a new coffee company. I decided to take a different approach, rethinking what coffee means to users and how they interact with it.
