Project Background:
Ireland & Associates is a well-established dental practice in Glasgow, known for its high-quality services and strong patient relationships. As part of a rebranding initiative to reflect a name change, the goal was to create a fresh, modern look that evokes trust, warmth, and professionalism.
Project Objectives:
The aim was to develop a brand identity that appeals to patients by conveying comfort and expertise. The project focused on creating clear, modern, and approachable visual elements and messaging.
Deliverables:
Brand Guidelines: A comprehensive guide outlining the new logo, colour palette, typography, and tone of voice.
Logo & Visual Assets: A refreshed logo and supporting design elements for digital and print.
The tone of Voice & Imagery: A warm, professional tone and imagery that resonates with the target audience.
The result is a modern, approachable brand identity that fosters trust and aligns with the practice's values.
